There are many ways of optimizing a website. Classic, starting with the browser, the corresponding source code view, a piece of paper and the associated pin. Of course, there is also SREand high quality, but also “expensive” applications such as SearchmetrcisGold Suite or Sistrix toolbox.

By marketing the Adobe AIR ideology arose for developers, some very rich innovations that have produced include some interesting apps for onpage optimization of a website in a search engine optimization (SEO). Some of these tools, all of which are in the rain use are with us, will be presented here.

Strong Lion Internet Agency – Keyword Research

At the beginning of each optimization is keyword research. The Tiny Keyword Tracker will therefore make a start. If the relevant keywords for the optimization found, but it is more interesting to learn how these are positioned as its own domain entwined with each keyword and what is the current trend of keywords. All these data can be read from the basic version of the Tiny Keyword Tracker. Buy the Air application is even a paid version that comes up with an unlimited scope keyword and domain queries, but should satisfy the Basic version for a first impression and honest good results.

With the Basic version can already be unlimited domains query, but unfortunately, there are only three keywords per domain. And if you know where you want to go with the optimization, then you can already with three tracked Keywords gain much knowledge about trends, developments, competition, search volume, and so on. Of course, the limitation is intended to provide an incentive to purchase the full version to get unlimited values and results. TKT is interesting in the way of language independence.

For many tools, sadly, these are usually tailored to a particular national market.With the Basic version can already be unlimited domains query, but unfortunately, there are only three keywords per domain. The Basic should also only give a first impression as written. And if you know where you want to go with the optimization, then you can with three already tracked Keywords gain much knowledge about trends, developments, competition, search volume, and more. Of course, the limitation is intended to provide an incentive to purchase the full version to get unlimited values and results.

TKT is interesting in the way of language independence. Nevertheless, many tools, unfortunately, are usually tailored to a particular national market.

Web design it is the screen design. Example the design it is the functional and visual design of a website. Via the web design, the complete structure of the website is planned with all functions and sub-pages and then they are carried across the screen design in a visually appealing form. In short: A good website is always based on a good web design. Web design consists of many elements: There are many hurdles from the first planning to create the navigation up to the graphical implementation, which taken into account. Here are some key factors to consider in each of these elements:

Usefulness

The content and design the site must meet the expectations of the target group to which it is directed.
Tip: Ask your customers for their opinion! Do you like this website? Do they have suggestions for improvements?

Minimalism

As much as necessary, as little as possible. This principle also applies to websites. Every superfluous bells and whistles only distract from the actual content.

Our tip: Leave an innocent person to go through the site map to discover unnecessary pages and features!

Clarity

Especially in the navigation and layout of the site reflects the clarity. Thus, the necessary sub-pages or features are also arranged so that everyone will cope.

Tip: Put a specific hierarchy of pages and place the key features and pages in a prominent place!

Ease of use

From the three above-mentioned factors, the most important factor is composed, which must always be considered in web design: the user experience. What good is the best site if the user does not handle is?

Our tip: Tag joy of use: Give your visitors enjoy a sense of achievement through small, easy handling and attractive graphics!

Practical implementation in web design

So far, so good. However, how can these web design tips to be implemented successfully? This is best seen with reference to some important steps of web design.With them will meet you in the next article.

What is the prerequisite for good search engine optimization?

Search engine optimization is a closed book for many. Many people think that they can simply pay a certain value to Google and already their site will appear at the top of the search results. Nevertheless, everyone can at least to attempt to create the conditions for a good Search Engine Optimization.

Create a website for users

First, of course it sounds strange that one should not optimize a website in search engine optimization just for search engines, but it is actually quite logical. Google is trying to use its search algorithm accurately display the results in the organic search results, where the future visitors will find it. Therefore, this algorithm is adjusted repeatedly, and websites that are not geared to visitors, entwine worse or even punished. In addition, increasingly affect the user experience and the click-through rate the algorithm. Thus, Google, to offer the visitor exactly what they want, and not just deliver a website with keywords, also defines it.

If you want to set up a good website for its visitors, you will also soon find out that it automatically avoids many SEO mistakes. Users want a clear layout of the site and interesting content and relevant topics. Visitors do not want duplicate content. Misleading and irrelevant links – whether external or internal – fall in visitor-friendly websites also away immediately. The keyword density also plays a significant role.

Why there are SEO experts?

In addition to the person who wrote interesting content is also, needed someone who knows the various measures of search engine optimization and the possibilities of web design? Often authors do not know the options that open up when designing a website, do not think of speaking URLs, alt tags, H1 and H2, Meta descriptions, XML sitemaps and link structure. All these aspects /and many more/ must be taken into account.

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Cooperation is everything

Thus, at the end it can result in a best-optimized website. The author of the content and the SEO experts have to work closely. The maintainer of the website provides the content and SEO expert puts it in the form which they then apart from the competition. The visitor is satisfied and the site improves its search results – thanks to a crucial SEO rule, which is – Make the website for visitors!